The following mini comic book was part of a promotional collaboration between Walt Disney and General Mills. It features Mickey and Goofy, two distinct psychoactive drugs, surreptitious dosing, a bad shaman, and a "talking" elephant. When it was first produced, it was one of an 8-comic set that cost 15 cents plus one Wheaties-brand cereal box top.
It is one of several psychoactive drug-related uses of Disney characters that in retrospect appear naive and inappropriate. This commercial, drug-positive use of characters designed for children raises a number of issues of historical interest. The ethnocentric cultural references, including the representation of Africans and the superiority of American medications, stand out even against the odd amphetamines-are-good-for-you backdrop. It is notable that Mickey Mouse gives powerful drugs to two other characters without their knowledge or consent. Read the comic here
It is one of several psychoactive drug-related uses of Disney characters that in retrospect appear naive and inappropriate. This commercial, drug-positive use of characters designed for children raises a number of issues of historical interest. The ethnocentric cultural references, including the representation of Africans and the superiority of American medications, stand out even against the odd amphetamines-are-good-for-you backdrop. It is notable that Mickey Mouse gives powerful drugs to two other characters without their knowledge or consent. Read the comic here